SHORT: Job to be done (JTBD)

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Job Title: As a [e.g. non-technical founder of a pre-seed startup] Desired Outcome: I want [e.g. the company to provide a functional product], so I can [e.g. validate my product idea]. Trigger Event: because I need [e.g. a working prototype ASAP to demonstrate to potential investors at an upcoming pitch event]. Pain Point: My team struggles with [limitation]. Consequences of Not Acting: Leading to missing out on [e.g. essential funding].

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EXTENDED: User backstory

Age:

Gender:

Marital status:

Hobbies / Activities:

Interests:

Values / Beliefs:

Most used media channels:


Pain points:

Needs (external)

Wants (internal)

because:

feelings (about people like the Company):