Your value prop might be costing you deals. Let’s fix that in under 20 minutes.
📊 WHY THIS EXISTS
Most founders and marketers describe what they do, not the outcome their customers get. Others speak in vague generalities and jargon no one understands. Or worse: say "digital transformation services tailored to your needs" (congrats, you said nothing).
This worksheet helps you craft sharp customer-oriented messaging that:
- Really stems from your customers pain points
- Instantly makes sense to your market
- Differentiates you from everyone else
- Works across LinkedIn bios, websites, sales decks, and cold messages
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✍️
How to use this:
This is a 4-step flow:
- Quick Audit (is your current messaging trash?)
- Fill-in-the-blank frameworks
- Add punch with storytelling hooks
- Rewrite one of your real messages today
Pick 1 formula, try it, then pressure-test it. Keep refining.
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QUICK SELF-AUDIT (Are you speaking "we" or "you")
Review your current LinkedIn bio, homepage, or sales pitch deck.
Mark how many of these you’re guilty of:
- [ ] Your value prop starts with “We help…”
- [ ] Your headline contains vague phrases like “digital transformation,” “tailored solutions,” or “business growth”
- [ ] You mention your tech stack or years of experience in the first 3 lines
- [ ] You use phrases like “trusted partner,” “leading provider,” or “cutting-edge” without specifics
- [ ] Your case studies feature just the name of the project you worked on. No outcomes for the client.
- [ ] You could swap your name in your messaging with a competitor’s, and no one would notice.
- [ ] You use 3+ buzzwords in one paragraph (“robust,” “scalable,” “comprehensive,” “synergy”)
- [ ] You’re afraid to take a stance or be specific (see phrases like “We work across industries,” “Our solutions are customizable,” “Every client is unique.”)
- [ ] You use clichés everyone else is using (like “turn ideas into reality” 🤢🤮 )
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✅
If you checked 3 or more: your messaging is likely repelling ideal clients.
Don't panic — the rest of this worksheet helps you fix it.
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Rewrite clues
The point is you really don’t want to sound like that guy on a first date who talks only about how cool he is.
They don’t get a second one. Neither will your homepage.
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🧠
If you don’t believe me, here’s Simon Sinek saying the same thing →
“It is so common in finance and in engineering because the mind of these people is so technical that sometimes they forget that the people who have to buy their service are human beings.”
— Simon Sinek, guy with 50M views explaining why no one cares about your features
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https://youtu.be/h2YDOKBwiGg?t=49
Value prop rewrite station
You can’t fix your GTM without fixing your value prop.