SHORT: Job to be done (JTBD)

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Job Title: As a [e.g. non-technical founder of a pre-seed startup] Desired Outcome: I want [e.g. the company to provide a functional product], so I can [e.g. validate my product idea]. Trigger Event: because I need [e.g. a working prototype ASAP to demonstrate to potential investors at an upcoming pitch event]. Pain Point: My team struggles with [limitation]. Consequences of Not Acting: Leading to missing out on [e.g. essential funding].

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EXTENDED: User backstory

Demographics & General


Name:

Age:

Gender:

Location:

Occupation:

Marital Status:

Education:

Career History:

Company information:

Website:


Pain Points


Needs (external):

Wants (internal)

Hobbies / Activities / Interests:


Desired Outcomes


Values / Beliefs: